Case study · Legal & finance
Papapolitis &
Papapolitis
A digital flagship for a 128-year-old law firm advising multinationals, governments and investors.
- Client
- Papapolitis & Papapolitis
- Markets
- Athens · London
- Scope
- Website · Digital Marketing
- Sector
- Corporate & finance law
- Year
- [YEAR]
Act II · The challenge
How do you express
128 years online?
A heritage firm with an international practice, positioned around solving business challenges rather than selling legal services. The site had to look as global as the deals it handles.
128years of practice
10practice areas
2offices
3IFLR Europe awards, 2026
Act III · The approach
Four gates.
One flagship.
- Discover — positioning around “Advising Ambition” 01
- Design — cinematic video hero, editorial type 02
- Develop — self-managed transactions, news, people 03
- Grow — digital marketing for reach 04
[Confirm phase details and durations]
Act IV · Architecture
Built to scale.
A content model the firm runs itself. Every transaction, award and article feeds the home page automatically.
- About Values
- Services 10 areas
- Our People Partners
- Transactions Deals
- Awards Rankings
- Latest News Feed
- Publications Insights
- Careers Jobs
Act V · Results
The results.
[+X%]organic traffic
[X s]engagement time
[+X%]international visitors
“[Client testimonial: one or two sentences on how the new site supports the firm’s international business.]”
[Fill results with real analytics before launch]